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Web Design & Development

I have been designing and building both personal and professional websites since the late 1990s. I have experience with national brands, local service sites, blogs, informational sites, branding, eCommerce, funnel creation, and sites with built-in custom applications.
Beyond websites, I also have experience building custom web-based applications and internal back-office systems for businesses. The list below is not complete but I'll try to show as many examples as I can and will add more over time.

Websites

EVOCATIVE DATA CENTERS
National Data Center Provider
B2B Infrastructure Branding Site
This website is crafted to appeal to large enterprises, typically generating over $300M in revenue, by delivering targeted content to engage their ideal customers and offering a diverse range of calls to action aimed at initiating relationships and generating leads.

Details

Content Management:
Wordpress
Integrations:
Cloudflare, Google Tag Manager, Google Analytics, Formsite, LinkedIn, Pardot, Zapier
Customer Experience:
Survey, Webinars, Lead Magnets,  Blog, Case Studies, Events, Whitepapers, Funnels
SEO:
On-Page Optimized, Mobile enabled, Solid Performance, Keyword Researched, Content Management Strategy

Statistics

  • Evocative SEMRush
  • Evocative Position Tracking
  • Organic Keywords
  • Evocative Health Score
  • Evocative SEO
  • Evocative Ahrefs
  • Evocative GTMetrix
BURWOOD GROUP
IT Consulting & Integraton
B2B Tech Service Branding Site
This website is designed to attract large businesses typically with revenue >300M by providing targeted content to attract their ideal customer and a wide variety of CTAs designed to start a relationship and ultimately book a meeting. 

Details

Content Management:
Squarespace
Integrations:
Google Tag Manager, Google Analytics, GA4, Facebook, HubSpot, Zapier
Customer Experience:
Survey, Workshops, Webinars, Lead Magnets,  Blog, Case Studies, Events, Whitepapers, Funnels
SEO:
On-Page Optimized, Mobile enabled, Solid Performance, Keyword Researched, Content Planned

Statistics

  • Web Stats
  • Web Stats
  • Web Stats
  • Web Stats
RIGHT WAY LOCAL
Local Digital Marketing Service
B2B Branding and Lead Generation
A new website designed to attract small businesses by providing useful content on marketing their business and offering a variety of freelance digital marketing services.  

Details

Content Management:
WordPress, Oxygen Builder
Plugins:
Light footprint...security, scripts, and performance
Integrations:
Google Analytics, Facebook Ads, Google Ads,
Customer Experience
Online Booking, Lead Magnets, Funnels
SEO
On-Page Optimized, Silo Structured, Mobile enabled, Solid Performance, Keyword Researched, Content Planned
Right Way Local

Samples & Stats

  • Page Speed Insights
  • Site Performance
  • Web Stats
  • Google Search Stats
SQUEAKY CLEAN SERVICE COMPANY
Local Service Business
Local Services Site
Designed and implemented a wide range of digital marketing services that included a comprehensive audit (SEO, competitive, etc.), branding, custom WordPress websites, ongoing SEO services, social media management, digital advertising, invoicing, online booking, online chat, and online payment projects.

Details

Content Management:
WordPress, Oxygen Builder
Plugins:
Light footprint...security, scripts, and performance
Integrations:
Google Analytics, Facebook Ads, Google Ads
Customer Experience
Online Booking, Invoicing, Payments, Lead Magnets, Funnels
SEO
On-Page Optimized, Silo Structured, Mobile enabled, Solid Performance, Keyword Researched, Content Planned
Squeaky Clean Service Company

Samples & Stats

  • Google Search Impressions
  • Page Speed Insights
  • GTMetrix Performance
  • Moz
  • Page Views
  • Search Stats
  • Google Business Profile
  • Google Maps
  • Bing Listing
  • Chamber of Commerce
  • Listings
  • Local Service Listings
FRYM HEATING AND AIR
HVAC Service
Local Services Site
Project included building a new brand for a local HVAC startup that included new website, SEO services, and social media content.

Details

Content Management:
WordPress, Oxygen Builder
Plugins:
Light footprint...security, scripts, and performance
Integrations:
Google Analytics, Facebook Ads, Google Ads
Customer Experience
Online Booking, Invoicing, Payments, Lead Magnets, Funnels
SEO
On-Page Optimized, Silo Structured, Mobile enabled, Solid Performance, Keyword Researched, Content Planned
HVAC Website

Samples & Stats

  • Website Performance
  • GTMetrix Report
  • SEO Stats
  • SEO Stats
  • Online Scheduling

Additional Info

BACKGROUND

The owner of Frym Heating and Air had recently relocated to Birmingham, Alabama for personal reasons and needed to essentially start over in a new state.  I was hired to perform a number of digital marketing services including building a new custom website, on-going maintenance and SEO services, and social media management.

PROJECT OVERVIEW

The owner was looking for someone that they could trust to build a solid foundation and local brand.  They didn't just want a website. They were looking to generate some new business and recognition in the community but did not have the time or skills in-house to do it.  

They were essentially looking for someone to partner with that could take care of all of the marketing and technical details while they were left to service customers.  They didn't have a large budget but they had enough to get the business off the ground.  I jumped in to help.

THE RESULTS

In spite of no paid advertising, the business had it's first leads in 8 days using social media alone. The website was completed shortly afterwards and organic leads began coming in approximately 3 weeks later.   
I can't say enough good things about Gary and how he helped us get our business off the ground. Our website and social media look great and we're getting leads without advertising.

J. FRYM

Owner, Frym Heating and Air
J.J. KANE AUCTIONEERS
Equipment Auctions
Automated Marketing System
This project transformed the organization and help set the foundation for 100% growth!

Website Details

Construction:
WordPress, PHP, JavaScript
Plugins:
Light footprint...Genesis, security, scripts, and performance
Integrations:
HubSpot, Salesforce, AIM, Google Analytics, Google Tag Manager, Facebook Ads, Google Ads, Aggregation Sites
Customer Experience
Searchable auction catalog, Lead Magnets, Funnels
SEO
On-Page Optimized, Silo Structured, Mobile enabled, Solid Performance, Keyword Researched, Content Planned
JJKane Website

Images & Stats

  • Menu Mock Up
  • Traffic Stats
  • SEO Stats
  • Website Stats
  • Website Stats
  • Website Stats
  • Website Design
  • Detail Mock Up
  • Search Mock UPs
  • SEO
  • SEO
  • Website Stats
  • Registrations
  • Website Stats

Additional Info

BACKGROUND

I was hired by Altec, Inc. who had recently acquired J.J. Kane Auctioneers, a large equipment auctions company. I was brought in to help modernize the organization company-wide.

At that time, all day-to-day operations were run using Access databases and spreadsheets. Their website was static and usually did not display auction data and images until days before the sale. In many cases, the information was incomplete or incorrect.

MY ROLE

My job was to develop the vision, strategy, roadmap, and mange the implementation of all marketing and technology solutions to solve these and other problems affecting the growth of the organization.

Our efforts ultimately affected all areas of the business and would go on to revamp customer interaction, improve operational efficiency, and set the foundation for future growth.

PROJECT OVERVIEW

We started by implementing a CRM system that could store customer information, auction information, item information, images, etc. We created a mobile app to let people in the field enter the information and take pictures quickly.

Then we developed a website to automatically display everything which made it immediately available to the prospective buyers. This generated buzz and more a lot interest in our sales which drove up prices and attracted more sellers.

We ultimately developed a custom back-office system, a customer portal, and replaced the accounting system.

THE RESULTS

Our efforts set the foundation for 100% growth during my tenure taking the company from $105 Million to $202 Million in gross sales.
Gary possesses technical expertise, excellent documentation and communication skills combined with vision and drive to move ahead. His efforts helped deliver dramatic, positive change for a small business unit. For more than 6 years, business objectives have been exceeded. The business grew (and continues to grow) as a result of Gary's contribution to the team; and I am thankful to have had the opportunity to work along side Gary.

G. WILLIAMS

Marketing Manager, Altec, Inc.
CEZELIA
Women's Lifestyle Blog
Affiliate Marketing
Women's lifestyle blog created to generate a general female audience over 35 for the purpose of selling wellness, beauty, and weight loss related affiliate products

Website Details

Construction:
WordPress, Oxygen Builder
Plugins:
Light footprint...security, scripts, and performance
Integrations:
Google Analytics, Google Tag Manager, Facebook Ads, Google Ads, ClickMagik
Customer Experience
General Women's Lifestyle  Blog, Lead Magnets, Funnels
SEO
On-Page Optimized, Silo Structured, Mobile enabled, Solid Performance, Keyword Researched, Content Planned
Cezelia Home Page
WORK BOOTS CLUB
Shoes & Apparel
Ecommerce
Ecommerce site dedicated to selling work boots and shoes for men and women.

Details

Content Management:
Shopify, Booster Theme
Integrations:
Ali Orders, Ali Reviews, Oberlo, Google Analytics, Facebook Ads, Google Ads, Klaviyo, eCom Inspector
Customer Experience
Ecommerce site
SEO
On-Page Optimized, Silo Structured, Mobile enabled, Solid Performance, Keyword Researched, Content Planned
Work Boots Club
WELLNESS REVOLUTION TODAY
Health & Wellness
Affiliate Marketing
Health and wellness blog created to generate a specific audience for the purpose of selling wellness, beauty, and weight loss related affiliate products.

Website Details

Construction:
WordPress, Oxygen Builder
Plugins:
Light footprint...security, scripts, and performance
Integrations:
Google Analytics, Google Tag Manager, Facebook Ads, Google Ads, ClickMagik
Customer Experience
Health & Wellness Blog, Lead Magnets, Funnels
SEO
On-Page Optimized, Silo Structured, Mobile enabled, Solid Performance, Keyword Researched, Content Planned
Wellness Revolution Today
EXPRESSING
General Merchant
Ecommerce
Ecommerce site dedicated to selling women's jewelry and accessories.

Details

Content Management:
Shopify, Booster Theme
Integrations:
Ali Orders, Ali Reviews, Oberlo, Google Analytics, Facebook Ads, Google Ads, Klaviyo, eCom Inspector
Customer Experience
Ecommerce site
SEO
On-Page Optimized, Silo Structured, Mobile enabled, Solid Performance, Keyword Researched, Content Planned
Expressing Home Page
BOB'S DIY WORLD
DIY Blog
Affiliate Marketing
Worked on a project to help design their web site.

Website Details

Construction:
WordPress, Oxygen Builder
Plugins:
Light footprint...security, scripts, and performance
Integrations:
Google Analytics, Google Tag Manager, Facebook Ads, Google Ads, ClickMagik
Customer Experience
DIY Blog, Lead Magnets, Funnels
SEO
On-Page Optimized, Silo Structured, Mobile enabled, Solid Performance, Keyword Researched, Content Planned
Bobs DIY World
HOMEBUYER'S ASSISTANCE OF ALABAMA
Credit Repair
B2C Branding & Lead Generation
Worked on a project to help design their web site.

Website Details

Construction:
Joomla
Plugins:
Light footprint...security, scripts, and performance
Customer Experience
Branding, Lead Magnets
SEO
On-Page Optimized, Solid Performance, Keyword Researched, Content Planned
BURTON HEATING & COOLING
HVAC Service
Local Services Site
Worked on a project to help design their web site.

Website Details

Construction:
Joomla
Plugins:
Light footprint...security, scripts, and performance
Customer Experience
HVAC Branding, Lead Magnets
SEO
On-Page Optimized, Solid Performance, Keyword Researched, Content Planned
Burton Logo

Custom Systems

AUCTION INFORMATION MANAGEMENT
Auction
Custom Auction Management System
Designed and led the development to build a custom back-office system for managing the sale of vehicles and other equipment at auction across several states. 

Details

Construction:
Java-based application
Integrations:
Website, Mobile Apps, CRM, Customer Portal, Accounting, 3rd party systems
Overview:
Custom back-office system that supported all pre-sales, sale day, and post sale operations. System was responsible for completing sales purchases of all types of vehicles and small items in multiple states including all necessary purchase forms, regulations, and tax processing.
SIM
  • AIM Screen
  • AIM Screen
  • AIM Screen
  • AIM Screen
  • AIM Screen
  • AIM Screen
  • AIM Screen
CUSTOMER PORTAL
Auction
Auction Customer Portal
Designed and led the development effort to build a system to make it easier for customers to receive and send information to the auction operations team.  

Details

Language:
Java-based application
Integrations:
Website, Mobile Apps, CRM, Customer Portal, Accounting, 3rd party systems
Overview:
This system was designed to streamline common information sharing with customers.  The system provided detailed auction information for both buyers and sellers. It allowed sellers to provide item details and images to the operations team and buyers to provide necessary forms and purchase information to the office team. 
Customer Portal
  • Customer Portal
  • Customer Portal
  • Customer Portal
  • Customer Portal
  • Customer Portal

Ready to Upgrade Your Web Presence?

Whether you need a simple site, e-commerce, or fully custom website, you'll get great performance, security, SEO, and more traffic for your business! 
FREE CONSULTATION

GaryCouvillion

As a seasoned tech and marketing expert with three decades of experience, I enjoy taking on tough challenges and would love to work with you. Let's talk!
BOOK A CALL
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