I have been designing and building both personal and professional websites since the late 1990s. I have experience with national brands, local service sites, blogs, informational sites, branding, eCommerce, funnel creation, and sites with built-in custom applications.
Beyond websites, I also have experience building custom web-based applications and internal back-office systems for businesses. The list below is not complete but I'll try to show as many examples as I can and will add more over time.
Websites
EVOCATIVE DATA CENTERS
National Data Center Provider
B2B Infrastructure Branding Site
This website is crafted to appeal to large enterprises, typically generating over $300M in revenue, by delivering targeted content to engage their ideal customers and offering a diverse range of calls to action aimed at initiating relationships and generating leads.
Details
Content Management:
Wordpress
Integrations:
Cloudflare, Google Tag Manager, Google Analytics, Formsite, LinkedIn, Pardot, Zapier
Customer Experience:
Survey, Webinars, Lead Magnets, Blog, Case Studies, Events, Whitepapers, Funnels
This website is designed to attract large businesses typically with revenue >300M by providing targeted content to attract their ideal customer and a wide variety of CTAs designed to start a relationship and ultimately book a meeting.
Details
Content Management:
Squarespace
Integrations:
Google Tag Manager, Google Analytics, GA4, Facebook, HubSpot, Zapier
Customer Experience:
Survey, Workshops, Webinars, Lead Magnets, Blog, Case Studies, Events, Whitepapers, Funnels
SEO:
On-Page Optimized, Mobile enabled, Solid Performance, Keyword Researched, Content Planned
A new website designed to attract small businesses by providing useful content on marketing their business and offering a variety of freelance digital marketing services.
Details
Content Management:
WordPress, Oxygen Builder
Plugins:
Light footprint...security, scripts, and performance
Designed and implemented a wide range of digital marketing services that included a comprehensive audit (SEO, competitive, etc.), branding, custom WordPress websites, ongoing SEO services, social media management, digital advertising, invoicing, online booking, online chat, and online payment projects.
Details
Content Management:
WordPress, Oxygen Builder
Plugins:
Light footprint...security, scripts, and performance
Integrations:
Google Analytics, Facebook Ads, Google Ads
Customer Experience
Online Booking, Invoicing, Payments, Lead Magnets, Funnels
The owner of Frym Heating and Air had recently relocated to Birmingham, Alabama for personal reasons and needed to essentially start over in a new state. I was hired to perform a number of digital marketing services including building a new custom website, on-going maintenance and SEO services, and social media management.
PROJECT OVERVIEW
The owner was looking for someone that they could trust to build a solid foundation and local brand. They didn't just want a website. They were looking to generate some new business and recognition in the community but did not have the time or skills in-house to do it.
They were essentially looking for someone to partner with that could take care of all of the marketing and technical details while they were left to service customers. They didn't have a large budget but they had enough to get the business off the ground. I jumped in to help.
THE RESULTS
In spite of no paid advertising, the business had it's first leads in 8 days using social media alone. The website was completed shortly afterwards and organic leads began coming in approximately 3 weeks later.
I can't say enough good things about Gary and how he helped us get our business off the ground. Our website and social media look great and we're getting leads without advertising.
J. FRYM
Owner, Frym Heating and Air
J.J. KANE AUCTIONEERS
Equipment Auctions
Automated Marketing System
This project transformed the organization and help set the foundation for 100% growth!
Website Details
Construction:
WordPress, PHP, JavaScript
Plugins:
Light footprint...Genesis, security, scripts, and performance
Integrations:
HubSpot, Salesforce, AIM, Google Analytics, Google Tag Manager, Facebook Ads, Google Ads, Aggregation Sites
I was hired by Altec, Inc. who had recently acquired J.J. Kane Auctioneers, a large equipment auctions company. I was brought in to help modernize the organization company-wide.
At that time, all day-to-day operations were run using Access databases and spreadsheets. Their website was static and usually did not display auction data and images until days before the sale. In many cases, the information was incomplete or incorrect.
MY ROLE
My job was to develop the vision, strategy, roadmap, and mange the implementation of all marketing and technology solutions to solve these and other problems affecting the growth of the organization.
Our efforts ultimately affected all areas of the business and would go on to revamp customer interaction, improve operational efficiency, and set the foundation for future growth.
PROJECT OVERVIEW
We started by implementing a CRM system that could store customer information, auction information, item information, images, etc. We created a mobile app to let people in the field enter the information and take pictures quickly.
Then we developed a website to automatically display everything which made it immediately available to the prospective buyers. This generated buzz and more a lot interest in our sales which drove up prices and attracted more sellers.
We ultimately developed a custom back-office system, a customer portal, and replaced the accounting system.
THE RESULTS
Our efforts set the foundation for 100% growth during my tenure taking the company from $105 Million to $202 Million in gross sales.
Gary possesses technical expertise, excellent documentation and communication skills combined with vision and drive to move ahead. His efforts helped deliver dramatic, positive change for a small business unit. For more than 6 years, business objectives have been exceeded. The business grew (and continues to grow) as a result of Gary's contribution to the team; and I am thankful to have had the opportunity to work along side Gary.
G. WILLIAMS
Marketing Manager, Altec, Inc.
CEZELIA
Women's Lifestyle Blog
Affiliate Marketing
Women's lifestyle blog created to generate a general female audience over 35 for the purpose of selling wellness, beauty, and weight loss related affiliate products
Website Details
Construction:
WordPress, Oxygen Builder
Plugins:
Light footprint...security, scripts, and performance
Integrations:
Google Analytics, Google Tag Manager, Facebook Ads, Google Ads, ClickMagik
Customer Experience
General Women's Lifestyle Blog, Lead Magnets, Funnels
Health and wellness blog created to generate a specific audience for the purpose of selling wellness, beauty, and weight loss related affiliate products.
Website Details
Construction:
WordPress, Oxygen Builder
Plugins:
Light footprint...security, scripts, and performance
Integrations:
Google Analytics, Google Tag Manager, Facebook Ads, Google Ads, ClickMagik
Designed and led the development to build a custom back-office system for managing the sale of vehicles and other equipment at auction across several states.
Details
Construction:
Java-based application
Integrations:
Website, Mobile Apps, CRM, Customer Portal, Accounting, 3rd party systems
Overview:
Custom back-office system that supported all pre-sales, sale day, and post sale operations. System was responsible for completing sales purchases of all types of vehicles and small items in multiple states including all necessary purchase forms, regulations, and tax processing.
CUSTOMER PORTAL
Auction
Auction Customer Portal
Designed and led the development effort to build a system to make it easier for customers to receive and send information to the auction operations team.
Details
Language:
Java-based application
Integrations:
Website, Mobile Apps, CRM, Customer Portal, Accounting, 3rd party systems
Overview:
This system was designed to streamline common information sharing with customers. The system provided detailed auction information for both buyers and sellers. It allowed sellers to provide item details and images to the operations team and buyers to provide necessary forms and purchase information to the office team.
Ready to Upgrade Your Web Presence?
Whether you need a simple site, e-commerce, or fully custom website, you'll get great performance, security, SEO, and more traffic for your business!
As a seasoned tech and marketing expert with three decades of experience, I enjoy taking on tough challenges and would love to work with you. Let's talk!