With 18 years of expertise in digital marketing and demand generation, I have effectively promoted a diverse array of businesses, products, and services. My strengths include leveraging advanced marketing strategies, optimizing operational efficiencies, and consistently driving substantial growth by generating high-quality demand and measuring performance improvements.
My marketing experience includes marketing and demand generations strategy, management, digital advertising, automation, AI, analytics, attribution, SEO, email marketing, brand development and promotion, content strategy and development, B2B, B2C, funnel development, landing pages, copywriting, creative development, new product analysis, CRO, scaling, fulfillment, building audiences, A/B Testing, and affiliate marketing.
Below are some examples of my work...
Demand Generation
I started advertising online in 2005. I had a residential real estate investing and credit repair business and started running PPC ads to attract buyers and sellers.
Since then I have designed and run digital advertising campaigns for a variety of B2B and B2C businesses across various advertising platforms.
I've also designed and executed countless email marketing and social media campaigns for clients using a variety of tools and technologies.
PPC Samples
AD TYPE:
Responsive Search Ad
OBJECTIVE:
Lead generation ad focused on local data center market in New Jersey.
CONVERSION:
Online booking or phone call
STATS:
AVG CTR - 7.75%
AVG CPC - $6.96
CONV RATE - 19.72%
AD TYPE:
Responsive Search Ad
OBJECTIVE:
Testing effectiveness of search ads for local service business.
CONVERSION:
Online booking or phone call
STATS:
AVG CTR - 2.62%
AVG CPC - $1.02
CONV RATE - 9.09%
AD TYPE:
Responsive Search Ad
OBJECTIVE:
Lead generation ad focused on local data center market in Boston.
CONVERSION:
Online booking or phone call
STATS:
AVG CTR - 9.93%
AVG CPC - $1.02
CONV RATE - 1.09%
AD TYPE:
Responsive Display Ad
OBJECTIVE:
Testing effectiveness of display ads for local service business.
CONVERSION:
Online booking or phone call
STATS:
AVG CTR - 2.86%
AVG CPC - $1.63
CONV RATE - 4.32%
AD TYPE:
Responsive Display Ad
OBJECTIVE:
Testing effectiveness of display ads for local service business.
CONVERSION:
Form Completion
STATS:
AVG CTR - 3.31%
AVG CPC - $0.23
CONV RATE - 9.54%
This is a sample ad account dedicated to running instream video ads for health and wellness offers. Performance varied for this set of offers but there were some big winners among them that far outweighed early testing.
AD TYPE:
Responsive Display Ad
OBJECTIVE:
Lead magnet designed to attract people interested in affiliate marketing.
CONVERSION:
Form completion
STATS:
AVG CTR - 4.57%
AVG CPC - $0.42
CONV RATE - 18.22%
AD TYPE:
Expanded Text Ad
OBJECTIVE:
Lead magnet designed to attract people interested in affiliate marketing.
CONVERSION:
Form completion
STATS:
AVG CTR - 4.58%
AVG CPC - $0.92
CONV RATE - 30.99%
Here are some sample ad stats from running instream video ads for a health and wellness product. These ads were very profitable with high CTR, high view rates, and consistent conversions.
AD TYPE:
Instream Video Ad
OBJECTIVE:
Conversion ad designed to acquire sales for a health and wellness product.
CONVERSION:
Purchase
STATS:
AVG CTR - 4.38%
AVG CPC - $0.51
CONV RATE - 22.14%
Facebook Ad Samples
AD TYPE:
Conversions
OBJECTIVE:
Before and after photos for services tend to do well. This was a test ad to generate leads/customers for a local service business. The ad did OK but the conversion rate was low.
STATS:
AVG CTR - 3.07%
AVG CPC - $0.94
CONV RATE - 1.97%
AD TYPE:
Conversion Ad
OBJECTIVE:
This was a test ad with a new video to generate leads/customers for a local service business. Performance was not great but the CPC was low and the conversion rate was good which produced some business for the customer.
CONVERSION:
Online booking
STATS:
AVG CTR - 1.86%
AVG CPC - $0.44
CONV RATE - 5.72%
AD TYPE:
Conversion Ad
OBJECTIVE:
Sample Father's Day promotion for a local service business. This was part of a dynamic creative ad to test several different images/media/copy.
CONVERSION:
Online booking
STATS:
AVG CTR - 2.83%
AVG CPC - $0.62
CONV RATE - 3.11%
Here is an example of me testing different audiences in Facebook. I'm running the exact same ad to different audiences to find the best converting group for the offer.
AD TYPE:
Likes
OBJECTIVE:
Created for a men's lifestyle blog to help generate buzz, grow followers, and set the stage for conversion campaigns. This was for a new ad account and page.
STATS:
PAGE LIKES - 1964
AVG CPR - $0.01
AD SPEND - $15.28
AD TYPE:
Conversion Ad
OBJECTIVE:
This was an ad that was scaled from an earlier test. Campaign was testing different slices of a lookalike audience. Lookalike audience was build from sample purchases. The objective was to drive female 40+ traffic that looked like the people that purchased the product that we were selling. It may not look like much but this was a very profitable ad.
CONVERSION:
Purchase
STATS:
AVG CTR - 3.89%
AVG CPC - $0.99
CONVERSIONS - 45
AVG PURCHASE PRICE- $106 AVG CPR - $40.89
Here is one of my ad accounts dedicated to ads for weight loss products. The stats were impressive for this account and set of campaigns. Times were good!
AD TYPE:
Likes
OBJECTIVE:
Created for a new women's lifestyle blog to help generate buzz, grow followers, and set the stage for conversion campaigns.
STATS:
PAGE LIKES - 228
AVG CPR - $0.02
AD SPEND - $11.06
Social Media
I've been working with social media since 2012. I started working with it as part of a larger effort to drive auction sales for a national auction company.
Since that time, I have managed several pages and have learned various techniques using both organic and paid traffic methods to boost followers.
Sample Pages and Posts
Below is a sample of pages and posts and some of the results.
RIGHT WAY LOCAL
Digital Marketing
Facebook page dedicated to attracting small businesses owners by providing useful content on attracting local customers and offering a variety of freelance digital marketing services.
Overview
Launched in 2021, this page offers tips and insights on marketing for businesses looking to attract local customers.
Facebook page designed to help attract local customers for HVAC services.
Overview
I was contracted for approximately 7 months to make regular posts on their page along with other organic strategies to help increase business.
Engaged within local groups of various types to help build local recognition.
Connected with local contractors to help build a partner network and grow referrals.Â
Connected with customers to grow their residential business.
Samples
Sample Seasonal Offer Post
Sample Educational Post
Sample Holiday Post
Sample Social Proof Post
Additional Info
BACKGROUND
The owner of Frym Heating and Air had recently relocated to Birmingham, Alabama for personal reasons and needed to essentially start over in a new state. I was hired to perform a number of digital marketing services including building a new custom website, on-going maintenance and SEO services, and social media management.
PROJECT OVERVIEW
The owner was looking for someone that they could trust to build a solid foundation and local brand. They didn't just want a website. They were looking to generate some new business and recognition in the community but did not have the time or skills in-house to do it.
They were essentially looking for someone to partner with that could take care of all of the marketing and technical details while they were left to service customers. They didn't have a large budget but they had enough to get the business off the ground. I jumped in to help.
THE RESULTS
In spite of no paid advertising, the business had it's first leads in 8 days using social media alone. The website was completed shortly afterwards and organic leads began coming in approximately 3 weeks later.
I can't say enough good things about Gary and how he helped us get our business off the ground. Our website and social media look great and we're getting leads without advertising.
J. FRYM
Owner, Frym Heating and Air
J.J. KANE AUCTIONEERS
Equipment Auctions
This page is primarily used to driving new and existing customers to J.J. Kane's weekly auctions.
Overview
I was working as part of a larger effort to grow auction sales and improve efficiency but had some minor involvement at times working on the page.
Gary possesses technical expertise, excellent documentation and communication skills combined with vision and drive to move ahead. His efforts helped deliver dramatic, positive change for a small business unit. For more than 6 years, business objectives have been exceeded. The business grew (and continues to grow) as a result of Gary's contribution to the team; and I am thankful to have had the opportunity to work along side Gary.
G. WILLIAMS
Marketing Manager, Altec, Inc.
WELLNESS REVOLUTION TODAY
Health & Wellness Blog
Health and wellness blog created to generate a specific audience for the purpose of selling wellness, beauty, and weight loss related affiliate products.
Overview
Made regular posts and used boosting and page like campaigns to grow the page following.
Page reached over 7,000 followers.
Samples
Page Stats
Welcome Post
Sample Post
Sample Boosted Post
Sample Post
Sample Post
BOB'S DIY WORLD
DIY Blog
DIY blog created to generate a specific audience for the purpose of selling DIY and other products that cater primarily to men.
Overview
Made regular posts and used boosting and page like campaigns to grow the page following.
This page did very well and reached 36,000 followers!
Samples
Sample Seasonal Offer Post
Sample Educational Post
Sample Holiday Post
CEZELIA
Women's Lifestyle Blog
Women's lifestyle blog created to generate a general female audience over 35 for the purpose of selling wellness, beauty, and weight loss related products.
Overview
Made regular posts and used boosting and page like campaigns to grow the page following.
This page did very well and reached over 55,000 followers!
Samples
Page Stats
Sample Blog Post
Sample Post
Sample Post
Sample Post
Sample Post
MAXELLUM
Men's Lifestyle Blog
Men's lifestyle blog created to generate a general male audience over 35 for the purpose of selling various products catered to men.
Overview
Made regular posts and used boosting and page like campaigns to grow the page following.
This page did very well and reached just under 20,000 followers!
Samples
Page Stats
Sample Post
Sample Post
FOREVER HAPPY & HEALTHY
Women's Lifestyle Blog
Health and wellness blog created to generate an audience for the purpose of selling wellness, beauty, and weight loss related products.
Overview
Made regular posts and used boosting and page like campaigns to grow the page following.
Samples
Page Stats
Sample Post
Graphics Design/Creatives
I was born a analytical techie and never really thought of myself as creative. Somewhere along the way, that changed.
I started building websites and quickly realized I needed to expand my creative skills. Honestly, I was too cheap to pay someone to build all my creatives so I started learning myself.
Eventually, I was making icons, graphics, logos, etc. for websites and ads. Today, it's something that I really enjoy and I discovered that I'm better than I ever thought I would be.
Logo Samples
Below is a sample of some logos that I have made.
Sample Videos
Sample Facebook Video
Gutter cleaning ad for a local service company
Sample product ad
Sample internet marketing offer that did surprisingly well
Sample holiday post
Sample website background
Sample Ad Images
Comparison concept ad focused on data center reliability run nationally.
Image is for a gutter cleaning service. It was designed to show a before and after look which generally does well for local service businesses.
Image was for a HVAC Service. CTRs and conversions were solid for this ad.
Image is for a informational product. CTRs were decent for this ad image with good conversions.
Image was for a online work books site. CTRs were good but conversions were low for this ad image.
Image is for a sleep product. CTRs were good for this ad image
Image was for a childhood reading product. The purpose was to invoke a lot of curiosity and get the user to click through. CTRs and conversions were solid for this ad.
Image was for a weight loss product. The purpose was to invoke a lot of curiosity and get the user to click through. CTRs and purchase conversions were fantastic for this ad.
Image was for a foot care product. The purpose was to invoke a lot of curiosity and get the user to click through. It may not look like much but the CTRs and conversions were fantastic for this ad.
Image was for a tinnitus product. The purpose was to invoke a lot of curiosity and get the user to click through. CTRs and conversions were solid for this ad.
Digital Maketing Technology
Below is a list of digital marketing and analytics tools that I have used.
SEMRush, SEO Tool Set, Screaming Frog, Majestic, Bright Local, Google Analytics, Google Search Console, Bing Webmaster, Google Tag Manager, Google Business Profile, Moz, Moz Local, Yext, Yoast, Morning Score, Nextopia, Vendasta.
E-COMMERCE:
Shopify, Ali Orders, Ali Reviews, Oberlo, Woo Commerce
I'm a certified partner and reseller of ReviewLead, next generation reputation management software.
Reputation management has become something that is required as the cost of doing business online.
If the process is managed well, online reviews can be one of your greatest assets!
What is ReviewLead?
Software That Gives You an Unfair Advantage!
Have you ever wondered how some businesses have hundreds of positive reviews while others don't have any?
Well the secret is businesses with large numbers of reviews don't get them all organically. They generally have reputation management software and a system in place to get more reviews.
As a seasoned tech and marketing expert with three decades of experience, I enjoy taking on tough challenges and would love to work with you. Let's talk!