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Demand Generation & Digital Marketing

With 18 years of expertise in digital marketing and demand generation, I have effectively promoted a diverse array of businesses, products, and services. My strengths include leveraging advanced marketing strategies, optimizing operational efficiencies, and consistently driving substantial growth by generating high-quality demand and measuring performance improvements.

My marketing experience includes marketing and demand generations strategy, management, digital advertising, automation, AI, analytics, attribution, SEO, email marketing, brand development and promotion, content strategy and development, B2B, B2C, funnel development, landing pages, copywriting, creative development, new product analysis, CRO, scaling, fulfillment, building audiences, A/B Testing, and affiliate marketing.

Below are some examples of my work...
Digital Advertising

Demand Generation

I started advertising online in 2005. I had a residential real estate investing and credit repair business and started running PPC ads to attract buyers and sellers.

Since then I have designed and run digital advertising campaigns for a variety of B2B and B2C businesses across various advertising platforms.

I've also designed and executed countless email marketing and social media campaigns for clients using a variety of tools and technologies.

PPC Samples

  • PPC NJ Ad
    AD TYPE:
    Responsive Search Ad
    OBJECTIVE:
    Lead generation ad focused on local data center market in New Jersey.
    CONVERSION:
    Online booking or phone call
    STATS:
    AVG CTR - 7.75%
    AVG CPC - $6.96
    CONV RATE - 19.72%
  • AD TYPE:
    Responsive Search Ad
    OBJECTIVE:
    Testing effectiveness of search ads for local service business.
    CONVERSION:
    Online booking or phone call
    STATS:
    AVG CTR - 2.62%
    AVG CPC - $1.02
    CONV RATE - 9.09%
  • Boston PPC Ad
    AD TYPE:
    Responsive Search Ad
    OBJECTIVE:
    Lead generation ad focused on local data center market in Boston.
    CONVERSION:
    Online booking or phone call
    STATS:
    AVG CTR - 9.93%
    AVG CPC - $1.02
    CONV RATE - 1.09%
  • Responsive Display Ad
    AD TYPE:
    Responsive Display Ad
    OBJECTIVE:
    Testing effectiveness of display ads for local service business.
    CONVERSION:
    Online booking or phone call
    STATS:
    AVG CTR - 2.86%
    AVG CPC - $1.63
    CONV RATE - 4.32%
  • Responsive Display Ad
    AD TYPE:
    Responsive Display Ad
    OBJECTIVE:
    Testing effectiveness of display ads for local service business.
    CONVERSION:
    Form Completion
    STATS:
    AVG CTR - 3.31%
    AVG CPC - $0.23
    CONV RATE - 9.54%
  • You Tube Ads
    This is a sample ad account dedicated to running instream video ads for health and wellness offers. Performance varied for this set of offers but there were some big winners among them that far outweighed early testing. 
  • Google Display Ad
    AD TYPE:
    Responsive Display Ad
    OBJECTIVE:
    Lead magnet designed to attract people interested in affiliate marketing.
    CONVERSION:
    Form completion
    STATS:
    AVG CTR - 4.57%
    AVG CPC - $0.42
    CONV RATE - 18.22%
  • Google Search Ad
    AD TYPE:
    Expanded Text Ad
    OBJECTIVE:
    Lead magnet designed to attract people interested in affiliate marketing.
    CONVERSION:
    Form completion
    STATS:
    AVG CTR - 4.58%
    AVG CPC - $0.92
    CONV RATE - 30.99%
  • Sample YouTube Ads
    Here are some sample ad stats from running instream video ads for a health and wellness product.  These ads were very profitable with high CTR, high view rates, and consistent conversions.  
  • YouTube Ad
    AD TYPE:
    Instream Video Ad
    OBJECTIVE:
    Conversion ad designed to acquire sales for a health and wellness product.
    CONVERSION:
    Purchase
    STATS:
    AVG CTR - 4.38%
    AVG CPC - $0.51
    CONV RATE - 22.14%

Facebook Ad Samples

  • Facebook Ad Sample
    AD TYPE:
    Conversions
    OBJECTIVE:
    Before and after photos for services tend to do well. This was a test ad to generate leads/customers for a local service business.  The ad did OK but the conversion rate was low.  
    STATS:
    AVG CTR - 3.07%
    AVG CPC - $0.94
    CONV RATE - 1.97%
  • Facebook Ad Sample
    AD TYPE:
    Conversion Ad
    OBJECTIVE:
    This was a test ad with a new video to generate leads/customers for a local service business.  Performance was not great but the CPC was low and the conversion rate was good which produced some business for the customer.
    CONVERSION:
    Online booking
    STATS:
    AVG CTR - 1.86%
    AVG CPC - $0.44
    CONV RATE - 5.72%
  • Facebook Ad Sample
    AD TYPE:
    Conversion Ad
    OBJECTIVE:
    Sample Father's Day promotion for a local service business.  This was part of a dynamic creative ad to test several different images/media/copy. 
    CONVERSION:
    Online booking
    STATS:
    AVG CTR - 2.83%
    AVG CPC - $0.62
    CONV RATE - 3.11%
  • Facebooks Audience Testing
    Here is an example of me testing different audiences in Facebook. I'm running the exact same ad to different audiences to find the best converting group for the offer. 
  • Facebook Likes Ad
    AD TYPE:
    Likes
    OBJECTIVE:
    Created for a men's lifestyle blog to help generate buzz, grow followers, and set the stage for conversion campaigns. This was for a new ad account and page.
    STATS:
    PAGE LIKES - 1964
    AVG CPR - $0.01
    AD SPEND - $15.28
  • Facebook Affiliate Ad
    AD TYPE:
    Conversion Ad
    OBJECTIVE:
    This was an ad that was scaled from an earlier test. Campaign was testing different slices of a lookalike audience. Lookalike audience was build from sample purchases. The objective was to drive female 40+ traffic that looked like the people that purchased the product that we were selling. It may not look like much but this was a very profitable ad.
    CONVERSION:
    Purchase
    STATS:
    AVG CTR - 3.89%
    AVG CPC - $0.99
    CONVERSIONS - 45
    AVG PURCHASE PRICE- $106
    AVG CPR - $40.89
  • Facebook Affiliate Ads
    Here is one of my ad accounts dedicated to ads for weight loss products. The stats were impressive for this account and set of campaigns.  Times were good!
  • Facebook Likes
    AD TYPE:
    Likes
    OBJECTIVE:
    Created for a new women's lifestyle blog to help generate buzz, grow followers, and set the stage for conversion campaigns.
    STATS:
    PAGE LIKES - 228
    AVG CPR - $0.02
    AD SPEND - $11.06
Social Media Marketing

Social Media

I've been working with social media since 2012. I started working with it as part of a larger effort to drive auction sales for a national auction company.

Since that time, I have managed several pages and have learned various techniques using both organic and paid traffic methods to boost followers.

Sample Pages and Posts

Below is a sample of pages and posts and some of the results.
RIGHT WAY LOCAL
Digital Marketing
Facebook page dedicated to attracting small businesses owners by providing useful content on attracting local customers and offering a variety of freelance digital marketing services.  
Facebook Page

Overview

Launched in 2021, this page offers tips and insights on marketing for businesses looking to attract local customers.
VIEW THE PAGE ...

Samples

  • Sample FB Post
    Sample Video Post
  • Sample Educational Post
  • Sample Video Testimonial Post
SQUEAKY CLEAN SERVICE COMPANY
Local Service Business
Facebook page designed to help attract local customers for pressure washing, gutter cleaning, painting, and handyman services.
Facebook Page

Overview

I was contracted throughout much of 2021 to make regular posts on their page along with other organic strategies to help increase business. 
  • Engaged within local groups of various types to help build local recognition.
  • Connected with local contractors to help build a partner network and grow referrals. 
  • Connected with customers to grow their residential business.
VIEW THE PAGE ...

Samples

  • Facebook Post
    Sample Holiday Offer Post
  • Facebook Post
    Sample Fall Special Post
  • Facebook Post
    Sample Targeted Post 
  • Facebook Post
    Sample Video Post 
  • Facebook Post
    Sample Before & After Post 
FRYM HEATING AND AIR
HVAC Service
Facebook page designed to help attract local customers for HVAC services.
Facebook Page

Overview

I was contracted for approximately 7 months to make regular posts on their page along with other organic strategies to help increase business.
  • Engaged within local groups of various types to help build local recognition.
  • Connected with local contractors to help build a partner network and grow referrals. 
  • Connected with customers to grow their residential business.

Samples

  • Facebook Post
    Sample Seasonal Offer Post
  • Facebook Post
    Sample Educational Post
  • Facebook Post
    Sample Holiday Post
  • Facebook Post
    Sample Social Proof Post

Additional Info

BACKGROUND

The owner of Frym Heating and Air had recently relocated to Birmingham, Alabama for personal reasons and needed to essentially start over in a new state.  I was hired to perform a number of digital marketing services including building a new custom website, on-going maintenance and SEO services, and social media management.

PROJECT OVERVIEW

The owner was looking for someone that they could trust to build a solid foundation and local brand.  They didn't just want a website. They were looking to generate some new business and recognition in the community but did not have the time or skills in-house to do it.  

They were essentially looking for someone to partner with that could take care of all of the marketing and technical details while they were left to service customers.  They didn't have a large budget but they had enough to get the business off the ground.  I jumped in to help.

THE RESULTS

In spite of no paid advertising, the business had it's first leads in 8 days using social media alone. The website was completed shortly afterwards and organic leads began coming in approximately 3 weeks later.   
I can't say enough good things about Gary and how he helped us get our business off the ground. Our website and social media look great and we're getting leads without advertising.

J. FRYM

Owner, Frym Heating and Air
J.J. KANE AUCTIONEERS
Equipment Auctions
This page is primarily used to driving new and existing customers to J.J. Kane's weekly auctions.
Facebook Page

Overview

 I was working as part of a larger effort to grow auction sales and improve efficiency but had some minor involvement at times working on the page.
VIEW THE PAGE ...
Gary possesses technical expertise, excellent documentation and communication skills combined with vision and drive to move ahead. His efforts helped deliver dramatic, positive change for a small business unit. For more than 6 years, business objectives have been exceeded. The business grew (and continues to grow) as a result of Gary's contribution to the team; and I am thankful to have had the opportunity to work along side Gary.

G. WILLIAMS

Marketing Manager, Altec, Inc.
WELLNESS REVOLUTION TODAY
Health & Wellness Blog
Health and wellness blog created to generate a specific audience for the purpose of selling wellness, beauty, and weight loss related affiliate products.
Facebook Page

Overview

Made regular posts and used boosting and page like campaigns to grow the page following.

Page reached over 7,000 followers.

Samples

  • Facebook Page Stats
    Page Stats
  • Facebook Post
    Welcome Post
  • Facebook Post
    Sample Post
  • Sample Boosted Post
    Sample Boosted Post
  • Facebook Post
    Sample Post
  • Sample Post
    Sample Post
BOB'S DIY WORLD
DIY Blog
DIY blog created to generate a specific audience for the purpose of selling DIY and other products that cater primarily to men.
Facebook Page

Overview

Made regular posts and used boosting and page like campaigns to grow the page following.  

This page did very well and reached 36,000 followers!

Samples

  • Facebook Post
    Sample Seasonal Offer Post
  • Facebook Post
    Sample Educational Post
  • Facebook Post
    Sample Holiday Post
CEZELIA
Women's Lifestyle Blog
Women's lifestyle blog created to generate a general female audience over 35 for the purpose of selling wellness, beauty, and weight loss related products.
Facebook Page

Overview

Made regular posts and used boosting and page like campaigns to grow the page following.  

This page did very well and reached over 55,000 followers!

Samples

  • Facebook Page Stats
    Page Stats
  • Facebook Post
    Sample Blog Post
  • Sample Post
    Sample Post
  • Facebook Post
    Sample Post
  • Sample Post
    Sample Post
  • Sample Post
    Sample Post
MAXELLUM
Men's Lifestyle Blog
Men's lifestyle blog created to generate a general male audience over 35 for the purpose of selling various products catered to men.
Facebook Page

Overview

Made regular posts and used boosting and page like campaigns to grow the page following.  

This page did very well and reached just under 20,000 followers!

Samples

  • Facebook Page Stats
    Page Stats
  • Sample Post
    Sample Post
  • Sample Post
    Sample Post
FOREVER HAPPY & HEALTHY
Women's Lifestyle Blog
Health and wellness blog created to generate an audience for the purpose of selling wellness, beauty, and weight loss related products.
Facebook Page

Overview

Made regular posts and used boosting and page like campaigns to grow the page following.  

Samples

  • Facebook Post
    Page Stats
  • Facebook Post
    Sample Post
Creative Business

Graphics Design/Creatives

I was born a analytical techie and never really thought of myself as creative. Somewhere along the way, that changed. 

I started building websites and quickly realized I needed to expand my creative skills. Honestly, I was too cheap to pay someone to build all my creatives so I started learning myself.

Eventually, I was making icons, graphics, logos, etc. for websites and ads. Today, it's something that I really enjoy and I discovered that I'm better than I ever thought I would be.

Logo Samples

Below is a sample of some logos that I have made.
  • Right Way Local
    JW Salvage
    Squeaky Clean Service Co
  • Frym Heating and Air
    Discovery Insider
  • Expressing Logo
    Sample Logo
    Haney's Corner

Sample Videos

  • Sample Facebook Video
  • Gutter cleaning ad for a local service company
  • Sample product ad
  • Sample internet marketing offer that did surprisingly well
  • Sample holiday post
  • Sample website background

Sample Ad Images

  • Comparison Ad
    Comparison concept ad focused on data center reliability run nationally.
  • Sample Ad
    Image is for a gutter cleaning service.  It was designed to show a before and after look which generally does well for local service businesses.
  • Sample Ad
    Image was for a HVAC Service. CTRs and conversions were solid for this ad.
  • Sample Ad
    Image is for a informational product. CTRs were decent for this ad image with good conversions.
  • Sample Ad
    Image was for a online work books site. CTRs were good but conversions were low for this ad image.
  • Ad Image
    Image is for a sleep product. CTRs were good for this ad image
  • Sample Ad
    Image was for a childhood reading product. The purpose was to invoke a lot of curiosity and get the user to click through. CTRs and conversions were solid for this ad.
  • Weight Loss Image
    Image was for a weight loss product. The purpose was to invoke a lot of curiosity and get the user to click through. CTRs and purchase conversions were fantastic for this ad.
  • Ad Image Sample
    Image was for a foot care product. The purpose was to invoke a lot of curiosity and get the user to click through.  It may not look like much but the CTRs and conversions were fantastic for this ad.
  • Sample Ad
    Image was for a tinnitus product. The purpose was to invoke a lot of curiosity and get the user to click through. CTRs and conversions were solid for this ad.

Digital Maketing Technology

Below is a list of digital marketing and analytics tools that I have used.
CRM / MARKETING AUTOMATION TOOLS:
Salesforce, Hubspot, Klaviyo, Marketo, Mailchimp, Constant Contact, Email Marketer Pro, Autoresponder Plus, Send Studio, AWeber, Ring Central, Sharpspring, Mailgun, Zapier
DIGITAL ADVERTISING:
Facebook, Instagram, Google/YouTube Ads, AdSense, MS Ads
AD RESEARCH TOOLS:
Big Spy, Social Ad Scout, Power Ad Spy, Visto, eCom Inspector
VIDEO & MEDIA TOOLS:
GIMP, BeFunky, Canva, Giphy, Biteable, Adobe Scene7, Adobe Creative Cloud, InVideo, Byteable, Screencast-O-Matic, Camtasia
CONTENT MANAGEMENT TOOLS:
WordPress, Joomla, Oxygen, Elementor, Divi, Thrive Suite, Clickfunnels, Squarespace, Convertri, SharePoint, DocuWiki
WEB & SEO TOOLS:
SEMRush, SEO Tool Set, Screaming Frog, Majestic, Bright Local, Google Analytics, Google Search Console, Bing Webmaster, Google Tag Manager, Google Business Profile, Moz, Moz Local, Yext, Yoast, Morning Score, Nextopia, Vendasta.
E-COMMERCE:
Shopify, Ali Orders, Ali Reviews, Oberlo, Woo Commerce
PROGRAMMING & SCRIPTING:
HTML, CSS, JavaScript, PHP, SQL, P/L-SQL
DATABASES:
HTML, CSS, JavaScript, PHP, SQL, P/L-SQL
DASHBOARDS / REPORTING:
Qlickview, Microstrategy, PowerBI, Agency Analytics, Octoboard
Reputation Management

Reputation Management

I'm a certified partner and reseller of ReviewLead, next generation reputation management software.

Reputation management has become something that is required as the cost of doing business online. 

If the process is managed well, online reviews can be one of your greatest assets!

What is ReviewLead?

Software That Gives You an Unfair Advantage!

Have you ever wondered how some businesses have hundreds of positive reviews while others don't have any?

Well the secret is businesses with large numbers of reviews don't get them all organically. They generally have reputation management software and a system in place to get more reviews.
EXPLORE REVIEWLEAD...

ReviewLead Testimonials

GaryCouvillion

As a seasoned tech and marketing expert with three decades of experience, I enjoy taking on tough challenges and would love to work with you. Let's talk!
BOOK A CALL
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